We are seeking a Lead Medical Omnichannel to transform digital medical engagement. This role involves leading digital strategies to connect with HCPs and enhance patient outcomes. The Lead will collaborate across various teams to create seamless digital experiences. A key part of the job is to ensure timely, personalized medical information and education are delivered through digital channels to help HCPs make informed decisions.
Key Responsibilities:
Develop Digital Strategies: Lead the planning and execution of digital medical engagement projects including clinical trial recruitment. This includes understanding target audiences, identifying barriers to participation, and creating omnichannel communication plans.
Create Engaging Content: Work with medical information teams to develop compelling, compliant scientific content tailored for digital distribution to support clinical trial awareness.
Manage Digital Channels: Oversee the development and execution of digital communication channels, ensuring they integrate effectively with other medical channels like field teams and congresses, to deliver information about clinical trials.
Analyze Data and Drive Improvement: Define and report on digital medical metrics related to clinical trial recruitment, using insights to continuously improve the customer experience and standardize processes across therapeutic areas.
Foster Innovation: Identify and implement new digital medical engagement innovations from within and outside the pharmaceutical industry to benefit the pharmaceutical company's customers and teams in the context of clinical trials.
Ensure Compliance: Uphold high standards of compliance, ethics, and safety in all digital medical communications, putting patients at the center of all actions.
Qualifications:
Minimum 4 years of experience in digital marketing or digital medical education for pharma.
Advanced Degree (Master's or higher) in a technology-related field, MBA, Pharm D, PhD, or MD.
Experience in Clinical Trial Recruitment directing omnichannel or digital programs.
Experience in Medical Affairs, CRO or similar healthcare functions is preferred.
Strong preference for experience in the Pharmaceutical / Biotech industry.
Proven experience leading large cross-functional teams to achieve strategic objectives.
Experience in multiple therapeutic areas.
This position is fully embedded in a pharmaceutical company.
